Who we are, how we work
At Vodafone, we have a clear cultural framework that underpins how we get things done. It was developed by our people and outlines the beliefs we stand for. Our Spirit is our catalyst for change, underpinning the successful and sustainable delivery of our aims. And it’s shared by everyone at Vodafone, around the world.
Doing it for a reason, doing it with Spirit
Every organisation has its beliefs and values. We call ours The Spirit of Vodafone. Our ambition is to build a digital society where nobody is left behind. To get there, we need to be passionate, restless and, above all, curious. We need to go above and beyond for our customers at every touchpoint.
Earn Customer Loyalty
It starts and ends with the customer. We aspire to be a brand they love, by earning their trust and providing brilliant experiences. We work hard to simplify things for them and deliver what our customers want and need, every day.
Create the future
We think big, taking risks to break new ground. We ask ‘what if’ to build amazing products and services for our customers. We are courageous in creating a better future for all.
Experiment and learn fast
We are always learning. We try things, measure our success, keep the best and learn from the rest. This is how we move more rapidly to grow ourselves and our business.
Get it done, together
We give and take ownership to make the most of our many talents. We trust each other to get things done. It’s up to each of us to make it happen.