Albania 
Czech Republic 
Deutschland 
Greece 
Ireland 
Italy 
Luxembourg 
Portugal 
Romania 
Spain 
United Kingdom 
Asia-Pac Middle East 
Turkey 
DR Congo 
Egypt 
Ghana 
Lesotho 
Mozambique 
Enabling through leadership
Leadership is about empowering, motivating and inspiring others. As we grow and accelerate our transition to a Tech Comms organisation, our leaders need to create an environment where everyone thrives and feels like they belong. They build a vision for the future and shape the culture for how we achieve it.
Hear from some of our leaders about why leadership is crucial to achieving our strategy.
Innovating and inspiring
From building one of the largest internet backbone networks in the world through to making the world’s first 5G holographic call in 2020, our journey is getting more exciting.
Our global scale enables us to collaborate with some of the best technology companies in the world and we’ve recently launched a ground-breaking partnership with Google. We’re also working on the world’s first space mobile network.
As one of our leaders, you’ll embrace innovation and inspire your teams to think big. You’ll empower them to develop new platforms, products and services that make an impact on people, businesses and society.
Our leadership standards
The Spirit of Vodafone defines the four behaviours and values to the right that shape our culture. These are essential to enable growth, accelerate our transformation and create an inclusive environment where everyone can thrive and belong.
Our leaders embody and encourage these behaviours and embed them into their teams and the wider Vodafone community.
This means as a leader you:
- Deepen team connection to our customers and communities
- Foster authentic relationships with customers and partners that build trust
- Explicitly take customer-centric decisions and take personal ownership to achieve results
- Simplify processes through digitalisation and promote a digital mindset and digital first customer experience
- Stay focused on the big priorities, know when to make meaningful trade-offs and demonstrate brilliant execution
This means as a leader you:
- Create an inspiring vision for your team to drive strategy and performance
- Show ambition and courage, empowering others to go beyond the plan
- Are bold and challenge teams to reimagine how things are done
- Prompt new thinking and ideas by asking “what if” questions
- Use knowledge of the external environment (customers, partners, competition, external bodies) to identify and act on opportunities for growth at pace
This means as a leader you:
- Create psychological safety so everyone can have an impact
- Fuel innovative ideas from others and test them to enable growth
- Explore successes and failures with curiosity and resilience; fearlessly recognising lessons learned
- Share your ongoing learning and personal purpose with others
- Learn fast from digital adoption, using learnings to drive simplicity, scale and efficiency
This means as a leader you:
- Articulate your team’s role in making our strategy happen, prioritising and aligning resources with current and future needs
- Actively collaborate to break silos and hold your team accountable to do the same
- Develop others to make the most of their talents and coach them to take ownership to get things done
- Create an inclusive environment ensuring the safety and wellbeing of others
- Live our Purpose and demonstrate the highest standards of integrity
Bringing our standards to life
Hear from some of our leaders which leadership standards resonate with them and why.
Equipping you for success
The world has changed a lot in the last 12 months and we’re continually evolving too. We recognise that leaders of all levels are critical in setting the tone and pace of our transformation.
We have tailored leadership development programmes which have been designed to support your growth as a leader. These range from our new people leaders programme aimed at those who are first-time leaders, to our experienced leaders programme for those who are most likely leading other managers and senior professionals.
We also have an enterprise leaders programme which equips you with the skills to evolve from a functional mindset to an enterprise one which balances innovation with increased complexity and risk.
Hear from some of our leaders
3rd September 2025 | Blog
Leading with Purpose, Passion, and People at Vodafone
A journey shaped by inclusive culture, heartfelt innovation, and unwavering support reflects Vodafone’s commitment to empowering individuals. From pioneering Autism-Friendly Shopping Hours to championing frontline voices, this leadership story is rooted in empathy and vision.
1st July 2025 | Blog
From Sales to Product Management: My Vodafone Journey of Growth and Mentorship
After Phones4u closed, I joined Vodafone seeking stability—and found a world of growth instead. From sales to product management, I embraced every opportunity and discovered a career I love. With strong leadership and support, I now lead in IT Hubs, helping shape Vodafone’s next big venture.
19th January 2025 | Blog
20 years have flown by for me at Vodafone – here’s why
Craig Pemberton Senior Innovation Manager As a global brand, Vodafone’s scale and breadth has given me ample opportunity to develop my career without needing to move externally. I’ve been working...
