Web Analytics Specialist

Marmara
  1. Full Time
  2. Customer Relationship Management
MAS0002RR
Posting date:27 Nov, 2018
We are seeking a Web Analytics Specialist with the will and ambition to work in high performing Vodafone Team responsible for Leading Digital Transformation in Turkey, reporting to UX&Analytics Manager of  Vodafone Turkey.
  • Prepare requirement document for analytics implementation in new websites/apps and work closely with technology teams in order to ensure implementation is done correctly. 
  • Identify business goals, understand relevance, map-out interdepencies with other systems and get comprehensive implementation specification to prepare requirement document. 
  • Identify datalayer specs based on specific web properties
  • Configure Adobe tagging in tag management. Implement complex logic to leverage newest features of Adobe analytics
  • Lead QA and UAT of analytics tags
  • Configure and manage tag auditing tools such as Observepoint. Adobe Debugger.
  • Continuously check-up of analytics codes in web and mobile channels to identify gaps in the data capture strategy and collaboratively implement enhancements.
  • Analyze web and app traffic using clickstream tools including but not limited to Adobe Analytics and Google Analytics. 
  • Create holistic dashboards by pulling data from different data sources for presentations to senior management team. 
  • Evaluate and analyze click-stream data, traffic sources, different target audiences’ patterns,  funnel conversions, as well as value proposition, product catalogues, campaigns and content performance.
  • Manage the preperation and distribution of recurring reporting and ad-hoc analysis.
  • Make daily/weekly recommendations for optimization of digital user experience.
  • Research and investigate market to ensure that best practices in metrics and decision making are being exposed to the business management and core website decision makers.
  • Lead driving core insights from data to suggest, create and execute multivariate or a/b/c tests that drive fundamental improvements to the site experience. 
  • Plan, implement and monitor personalization campaigns and test across channels.
  • Measure success and communicate learnings to relevant stakeholders.
  • Iterate and augment campaigns based on new learnings.
  • Troubleshoot any problems that may occur within personalization campaigns and tests.
  • Collaborate with external partners such as agencies and VF global analytics teams to assist with data collection and reporting.
What is it like to work at Vodafone? 
 
Working at Vodafone is all about helping people feel ready to benefit from new technology, bring the future to even the most remote places and thinking about technology that doesn’t exist yet. 
 
Here at Vodafone, we do amazing things to empower everybody to be confidently connected, that could be anything from providing superfast network speed for smartphones to making people’s lives easier with mobile payment, streaming music & video and connecting devices through internet of things. 
 
Vodafone is a place where you can bring your whole self to work as you start your career.
  • Bachelor Degree in engineering, pure sciences or business
  • 2+ years of experience in web analytics, specifically in Adobe Analytics or Google Analytics.
  • Good Knowledge on Web Analytics Tools, Tag Managers
  • Solid understanding of digital marketing, databases and database marketing principles
  • 2+ years of experience with A/B multivariate testing tools and technologies
  • Familiarity with DMPs
  • In-depth understanding of LPO (Landing Page Optimization) and website personalization
  • Experience with predictive modelling is a plus
  • Knowledge about website tagging design, JavaScript and web technologies
  • Good Knowledge of e-business, online commercial landscape, online content, digital marketing and e-commerce
  • Knowledge on online product marketing is a plus
  • Project management and analytical thinking skills 
  • Experience of leading cross functional teams across the organization, operating in complex matrix management structures
  • Multi-task management  
  • Problem solving & decision making
  • Ability to work in an international and multicultural environment with global teams and business units, good communication and intercultural skills.
  • Results-driven and delivery-focused 
  • Flexible mind set to adapt to a constantly changing start-up business field

Life at Vodafone

James "Vodafone changed my life"

Meet Mel, LGBT+ friend