Sr. Exec. - Area Distribution

Varanasi, Uttar Pradesh
  1. Full Time
  2. Sales
Posting date:15 Sep, 2017

To manage and drive sales through distribution in order to attain market leadership in the given territory, through growth in gross numbers and revenues


Key accountabilities and decision ownership:






  • Deliver sales target for all products (voice-prepaid / post-paid, data, VAS, handsets etc.) by executing the distribution strategy at the channel-partner level

  • Monitor quality of acquisition through the distribution channel

  • Competition Tracking & reporting – schemes & programs

  • Ensure availability of stock at retail while adhering to the norms

  • Execute promotional activities for channel partners to drive sales and build market credibility





  • Achieve zonal revenue target for the distribution channel across all products




    Distribution expansion and extraction


  • Achieve retail (MBO) expansion targets through increase in number of outlets in existing and new geographies






  • DSE Management


    • Target Setting – DSE

    • DSE Beat Plan adherence

    • Systems/formats at DSE end

    • Drive Distribution & MPESA KPIs delivery




    • MD/AD/SD Management


    • DSE Availability monitoring


    • Monitor Stock holding

    • Day to day Performance Review & discussions

    • Problem Solving

    • Load Out monitoring

    • Systems/formats at MD point

    • HSW compliance

    • CP gate meeting execution




      HSW Compliance


      ·        Ensure that the HSWnorms are adhered to



      Key performance indicators


      ·         Achievement of key targets in the distribution network (Sales,Revenue) in the territory.


      ·         Achievement of retail outlet (MBO) expansion targets.


      ·         Performance management of channel partners, salesforce.

      VF Way AdherenceScore Aligned to norms defined from time to time.


      Core competencies,knowledge and experience:




      Critical Success Factors


    • Continuous Learning & Empowering Talent

    • Building Team Commitment

    • Leads Decision Making & Delivering Results

    • BuildsStrategic Relationships & Organizational Agility.

    • Analytical Thinking




      Threshold Functional Competencies


    • Products Services & Technology Knowledge - Consumer

    • Negotiation

    • Working with Partners




      Differentiating Functional Competencies


    • Solving Problems

    • Sales  Planning & Forecasting





    • 1 - 4 years

    • Experience with distribution planning and channel implementation.



      Life at Vodafone

      Raniya's Work Experience

      James "Vodafone changed my life"

      James "Vodafone changed my life"