Manager: M-Pesa Marketing - Maputo

Maputo Head Office - Mozambique, Maputo
  1. Full Time
  2. Marketing/Communications
Posting date:05 Apr, 2019

Role purpose:  To develop, deliver and implement Brand strategy including Digital communication strategies. Planning and execution of all communications and media actions on all channels including online and social media; Managing the Marketing budget of advertising and promotional items; Competitor and customer insights analysis


Key accountabilities and decision ownership:

·     Responsible for brand management and corporate identity of M-Pesa, working closely with creative agencies and assisting with new product & Services launches.

·     Lead the brand positioning internally and externally taking into consideration customer researches and insights

·     Measure, monitor and report performance of all Marketing activities including CVM & Outbound campaigns of M-Pesa

·     Accountant for planning and implementing promotional campaigns in coordination with Trade Marketing area ensuring content of M-Pesa in all internal and external platforms

·     Translate brand strategies into brand plans, brand positioning and go-to-market strategies

·     Develop strategies to ensure customer acquisition and retention growth on a monthly basis  


Key performance indicators:

·      Ensure NPS leadership for M-Pesa  

·      Timely launch products and services of M-Pesa and update the communication platforms

·      99% of M-Pesa communication aligned with the business units to ensure a good customer experience and customer retention


Life at Vodafone

Raniya's Work Experience

James "Vodafone changed my life"

James "Vodafone changed my life"