HOD Consumer Segment and Pricing

Dar Es Salaam
  1. Full Time
  2. Marketing/Communications
Posting date:04 Oct, 2019

Role purpose:

Overall accountability of gaining share across all priority segments, developing profitable pricing across all Vodacom Tanzania consumer segments, including Voice, Data, messaging, VAS and Int’l & Roaming within both Postpay and Prepay, Including all tactical and regional propositions


Key accountabilities:

  • Win market share across all priority segments

  • Develop a strong segment & pricing strategy across all consumer segments

  • Ensure continuous customer insights across all priority segments

  • Design and create customer insight based proposition

  • Go to market End 2 End across the entire consumer segments propositions

  • Consistent monitoring across all consumer Segments usage and propositions

  • Drive the performance of the prepaid core business to deliver the targets

  • Continuous enhancement of existing bundles/propositions to ensure profitability

  • Ensure bundle pricing is competitive in the market

  • Create commercial plans in accordance with company planning cycles

  • Support local and regional Management reviews with quality inputs

  • Work with CVM team to develop appropriate base management campaigns and to drive customer lifecycle management and retention strategies

  • Manage post-implementation reviews and recommend actions based on proposition performance

  • Recruit, manage, train and motivate your team


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James "Vodafone changed my life"