E-Commerce Sr. Specialist

Cairo, Cairo
  1. Full Time
  2. Marketing/Communications
Posting date:19 Jun, 2019

:   Responsible for delivering digital sales in addition to increasing the share of the digital sales within Vodafone. Moreover, this role’s responsibility is to maximize profitability and activity level through effective revenue stimulation on business development activities, while managing the E-Shop’s P&L.



Key Activities / Decision Areas

·         Deliver digital sales and increase in performance


  • Manage the plan for maximizing digital sales and digital spend
  • Manage Terminals and lines calendar in order to plan for digital implementation and experience.
  • Manage relevant offering to accommodate customer phase, penetration and their potential
  • Setting clear SLA between E-Shop stakeholders (content team and operations team)
  • Ensure all digital sales targets are met.

·         Manage the analysis of digital trends and changes related to consumer / business behaviors and competition moves as well as the progress and achievements of organizational KPI considering costs, fees and commissions.



·         Develop and own the consumer / enterprise Communication


  • Managing the Marketing communication spend
  • Identify the ideal targeting criteria for the target market according to the nature and type of deal.
  • Manage the communication channel and approach as per the co-branding agreement.
  • Keep a knowledge base of the different campaigns tools and approach and their relevance
  • Utilization of the different social media platforms and act based on data analysis to optimize conversion rates

·         Reporting


  • Forecasting of monthly digital sales target along with seasonality analysis
  • Daily, weekly, and monthly reporting of progress in terms of;
    • Revenue
    • Order value
    • Penetration from retail sales
    • Margins
    • Stock availability
  • Overlooking operations team performance in order to identify areas of improvements and efficiencies.


·         Stakeholder management

·         Manage and Engage with internal stakeholders including Managers and head of functions

o    Digital Marketing

o    Retail

o    Terminals

o    Marcom

o    ADSL & MBB

o    Operations team

o    E-Shop warehouse

o    Segments (IN, Flex, and RED)

o    CVM





Life at Vodafone

Raniya's Work Experience

James "Vodafone changed my life"

James "Vodafone changed my life"