Digital Segment Expert

Budapest, Budapest
  1. Full Time
  2. Marketing/Communications
Posting date:14 Oct, 2019

Join Vodafone Hungary and build a better tomorrow!

We are looking for a

Digital Segment Expert
for our Consumer Business Unit


At Vodafone we connect everybody to live a better today and build a better tomorrow. It is the future we have in our mind when we see the speed of technology development. There is so much creativity across the technology industry that the speed of change is increasing. We embrace the opportunities of the future and work proactively to make good use of technology. As you can imagine, this means that we have a vibrant and diverse mix of skills and people making Vodafone a great place to work.

Your place in the team

The main responsibility of the role is to improve ecommerce performance by creating digital only promotions and delivering campaigns/promotions/projects briefed by CBU/EBU teams (segment, CVM, brand, SOHO etc) from a commercial point of view.


You will be involved in the following tasks

  • Overview of digital & overall segment performance/campaign roadmap
  • Create and perform digital only promotions
  • Manage digital paid campaigns through media execution teams

  • Leverage various tools to define and perform onsite customer journey optimisation:
    • Adobe Analytics
    • Hotjar
    • Google Analytics
    • Webshop sales reports
  • Share digital knowledge company-wide
  • Monitor and analyze results and provide insights and action points to improve digital sales performance based on different KPIs – within digital & other CBU/EBU teams

  • Work with other team members and third parties to find innovative and new ways to improve webshop order conversion rate and digital sales

Key performance indicators

  • Deliver digital sales DB
  • Onsite conversion rate
  • Number of webshop orders
  • Number of leads collected

We are looking for you if you have

  • 2+ year experience in ecommerce & digital marketing & digital analytics

  • Basic understanding of digital ad technologies (ad tracking codes, onsite personalization capabilities, digital audience management)

  • Strong analytical, problem solving and commercial skills

  • Fluent English
  • Strong negotiation skills and ability to maintain effective relationships

  • Passion for quality and for best execution is also essential

    Get to know us

    If you want to know more about us and what we do, then

  • visit our website:

  • follow our career page on Facebook:

Diversity and Inclusion

Vodafone is a company that values diversity. We believe that we can operate more successfully and effectively with diverse teams. Our aim is to build a culture where no one will be discriminated based on either their gender, age, cultural background or sexual identity, orientation. Vodafone is committed to support LGBT+ people at work.


The future is exciting. Ready?


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