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Segment Marketing Manager (GTM)

Posting Country:  Hungary
Date Posted: 
Full Time / Part Time:  Full Time
Contract Type:  Permanent

Our purpose at Vodafone is to connect for a better future. As a Global Communications Technology company, we put the customer at the heart of everything we do. We are forever challenging, pushing boundaries and discovering innovative ways to connect our customers with their digital societies.

We connect people, businesses, and communities across the globe to create the future. We earn customer loyalty, experiment, learn fast and get it done, together.

Join our journey as we connect for a better future. Ready?

Join Vodafone Hungary and build a better tomorrow!
We are looking for a
Segment Marketing Manager (GTM)
for our Consumer Business Unit

At Vodafone we connect everybody to live a better today and build a better tomorrow. It is the future we have in our mind when we see the speed of technology development. There is so much creativity across the technology industry that the speed of change is increasing. We embrace the opportunities of the future and work proactively to make good use of technology. As you can imagine, this means that we have a vibrant and diverse mix of skills and people making Vodafone a great place to work.


Your place in the team
Main responsibility is managing Postpaid segments proposition from Go-to-market perspective. This includes executing all inflow activities to win market share in the given segments and to actively track and manage the segment’s P&L. 

The position has primary focus on taking segment propositions to market and ensure their commercial execution success.

You will be involved in the following tasks

Own Consumer Segment Marketing Roadmap:
•    Monitor the relevant segments / sub-segments current and future needs, attitudes, and insights
•    Input the development of a short & long-term segment initiatives, roadmaps based on customer and commercial opportunities, and technological innovations
•    Develop yearly segment action plan and corresponding segment DB investment plan with the Segment Manager.
•    Input in defining role of sales channel and desired customer experience for the segment


Implement the yearly segment action plan and roadmap (GTM)
•    Drive implementation of new propositions in the given segment propositions, including post-launch evaluation
•    Define the GTM plan & coordinate implementation with the help of the Segment Virtual Team across the sales channels & touchpoints.
•    Develop & execute customer experience initiatives to maximize NPS. Generate insights & drivers behind NPS results. Input to Product & DigitalTeam when implementing customer journey improvement initiatives.
•    Own and drive communication consistency (primarily messaging executed consequently on all touchpoints related to specific segment (own media, base and paid media) 
•    Input into commission and handset A&R investment plan based on consumer segment understanding and promo roadmap
•    Develop, manage and execute the GTM launch plan for new products, new product enhancements and new market segments to ensure cross-functional internal alignment and readiness. 
•    Work with broad cross-functional internal teams to ensure GTM tracking of dependent stakeholder readiness plans including, reporting key milestones status, risks and contingency planning and issue escalation as necessary.
•    Lead and facilitate meetings with key stakeholder groups including Product, Brand, COPS, Digital, Legal and other teams to gather requirements, gain internal alignment on GTM program development and ensure executional delivery.
•    Lead internal communication flow, serve as a liaison and coordinate cross-functional teams to ensure GTM readiness.

Track segment performance/P&L:
•    Provide regular analysis on  GTM performance and propose improvement actions if needed
•    Liaise with other managers across the organisation (particularly in the sales and customer service functions) to ensure that marketing  activities are aligned and integrated with other parts of the business 

We are looking for you if you have
•    University degree (Economy, Management, Marketing )
•    Strong analytical and strategic skills combined with deep passion for customer insights
•    5+ years of experience in marketing or product marketing either in a telecom sector or with an international brand or in a big organization
•    Customer commitment
•    Good project management skills
•    Good communicator
•    Track record of commercial and marketing acumen translated into business success
•    Assertivity, being able to drive projects in cross-functional teams
•    Fluent English 

Get to know us
If you want to know more about us and what we do, then
•    visit our website:
•    follow our career page on Facebook:


Diversity and Inclusion
Vodafone is a company that values diversity. We believe that we can operate more successfully and effectively with diverse teams. Our aim is to build a culture where no one will be discriminated based on either their gender, age, cultural background or sexual identity, orientation. Vodafone is committed to support LGBT+ people at work.

The future is exciting. Ready?

Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.