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Posting Country:  India
Date Posted: 
Full Time / Part Time:  Full Time
Contract Type:  Permanent

Joining Vodafone is more than a job, what we do matters. We don’t just carry minutes, texts and data – we carry people’s lives. And that’s a huge responsibility. If you think for a minute about the people you rely on…the likelihood is they rely on us.

Customers are at the heart of everything we do and we want to make a difference to the lives of our customers, and the communities in which we live and work. We support our people to give something back to the causes that mean the most to them through helping them give time and money to the charities they love.

And what’s it like to work here? We have created an environment where you can look forward to coming to work and are empowered to be at your best. We offer flexibility in how you work that helps you do your job in a way that suits you, opportunities to help you grow and progress throughout your career and a choice of benefits to suit your lifestyle.

The Personalisation Lead will own the market digital personalisation strategy. This includes developing and executing a multi-channel segmentation strategy and identifying opportunities to enhance business objectives through delivering personalised digital experiences. Typically reports to the Chapter Lead.
Job Responsibilities
* Owns the personalisation workstream and acts as subject matter expert on the Personalisation Tool and relevant capabilities, its business requirements and functionalities;
* Understands and prioritises business workloads, challenges and opportunities to define a Personalisation strategy;
* Builds reusable frameworks/approaches that bring efficiency during different stages of Personalisation activity life-cycle;
* Collaborates with multiple business owners to convert their business needs into Personalisation use-cases/ideas;
* Collaborates with the Digital Analytics Lead to develop and own a control/challenger and measurement framework;
* Communicates results and learnings from different activities as well as overall benefits of Personalisation;
Modern Marketing Leadership
Data Flow and Decisioning
Digital Experience Platforms
Understanding Customers and Developing Insight
Analytics, Optimisation and Measurement

Commitment from Vodafone

Vodafone is committed to attracting, developing and retaining the very best people by offering a flexible, motivating and inclusive workplace in which talent is truly recognized, developed and rewarded. We believe that diversity plays an important role in the success of our business and we are committed to creating an inclusive work environment which respects, values, celebrates and makes the most of people’s individual differences - we are not only multinational but multicultural too. At Vodafone you will have access to our excellent flexible benefits programme that you would expect from any global company.