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Assistant Lead-Application Operation

Posting Country:  India
Date Posted:  25-Dec-2020
Full Time / Part Time:  Full Time
Contract Type:  Permanent

Our purpose at Vodafone is to connect for a better future. As a Global Communications Technology company, we put the customer at the heart of everything we do. We are forever challenging, pushing boundaries and discovering innovative ways to connect our customers with their digital societies.

We connect people, businesses, and communities across the globe to create the future. We earn customer loyalty, experiment, learn fast and get it done, together.

Join our journey as we connect for a better future. Ready?

The Below the Line (BTL) /Identity Lead is responsible for leading and implementing a range of targeted below-the-line brand and communications programmes, contributing to the delivery of the organisation�s overall Brand strategy.
Job Responsibilities
* Builds the capability to best leverage BTL campaign execution ;
* Builds strong relationships with internal and external stakeholders (eg product management team, product developers, researchers, marketing team and creative agencies) to set priorities for planning ;
* Develops new and innovative ways to communicate with existing and prospective customers to land BTL marketing messages;
* Provides thought leadership, driving change and implementing new ways of BTL communications and brand identity;
* Designs and implements the best BTL marketing and identity processes and compliancy checks to ensure excellent execution ;
* Manages brand guidelines, monitors BTL marketing trends and oversees all content and communications to make sure the right message is delivered for the product or service;
* Contributes to end to end delivery of brand identity projects from brief to execution;
* Ensures all associated BTL campaign assets adhere to the core brand identity guidelines;
Modern Marketing Leadership
Partner and Vendor Management
Content Marketing
Brand Management

Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.