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User Researcher - B2B

Posting Country:  United Kingdom
Date Posted:  23-Sep-2021
Full Time / Part Time:  Full Time
Contract Type:  Permanent

At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this. 

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.


Location: London / Newbury (Blended - defined below) 
Salary: Competitive + Benefits 
Hours: 37.5 Monday to Friday
Safety Notice: To ensure candidate and employee safety, we are continuing with our virtual hiring and onboarding processes until further notice. 

We innovate, invent and continuously improve, Vodafone UK Digital works within the heart of our business. Empowering Vodafone’s mission of being a digital-first company is in everything we do. 

What will you be doing?  
As a User Researcher in Business-to-Business, you will work across a variety of platforms and products, testing and gaining insights that reveal the motivations and behaviours of users when they interact with us using the latest technologies. 


You will collaborate in developing and executing user research studies with a range of qualitative and quantitative methods, including user testing, contextual enquiry, ethnographic studies and surveys. 


You will manage and help build a common insight database, combining different data sources and inputs into a unique hub serving the entire business. You will develop and support research studies throughout the product life-cycle, from generative and ideation research and segmentation/persona work to post-launch analysis.


You will identify the best techniques to provide actionable cross-function insight for development and UX design teams and effectively collaborate with the Analytics and Customer Insight teams to identify opportunities and build a solid understanding of our customer base.

Who are we looking for?   

  • You’ll have proven experience in gathering and delivering actionable insights from user research (ideally B2B).
  • You’ll have a creative and open-minded approach to research methodologies.
  • You’ll be able to provide evidence of how you’ve impacted your teams through research.
  • You’ll have experience with modelling and synthesising research insights into different deliverables and visualisations such as personas and user journey maps.
  • You’ll have strong communication, collaboration, critical thinking and creative problem-solving skills.

What’s in it for you? 
An excellent remuneration and bonus package with 28 days holiday entitlement, in addition to bank holidays and paid leave for charity projects. We offer an extensive and flexible benefits package that can be tailored to suit you and your family. We’re proud to provide a Reconnect programme with flexibility for individuals returning to work after a career break. From our market-leading parental leave policies through to employee discounts, retail vouchers, pension plan and share schemes we are committed to supporting you throughout your career with Vodafone. 



Vodafone UK’s blended working approach means you’ll come to your contracted hub location office as and when needed to get things done for your role and for tasks that require it, otherwise you will be able to work from home. 


Together we can 
Vodafone UK are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators standards. 


Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.