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Lead Gen Specialist

Posting Country:  United Kingdom
Date Posted:  24-Jul-2021
Full Time / Part Time:  Full Time
Contract Type:  Permanent

At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this. 

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

Lead Gen Specialist

Location:   Newbury   (Full-time remote working during COVID-19) 
Salary:   Excellent Salary and Benefits 
Hours:    37.5
Safety Notice: To ensure candidate and employee safety, we are continuing with our virtual hiring and onboarding processes until further notice. 

Vodafone UK Business are revolutionising how customers use technology and connectivity, ensuring they are ready for today and the digital innovation of tomorrow


This role is responsible for supporting the development and implementation of strategies that increase traffic and conversion to the Vodafone sales channels (website and assisted) through B2B lead generation activities driven internally as well as through agency partners. You will develop a close relationship with Sales teams to grow their pipelines and deliver acquisition targets. You will support the Enterprise Lead Gen Manager in building/optimising effective, highly-converting lead nurturing campaigns and planning media campaigns working with the paid media specialist in the team. Furthermore, you will identify new and manage existing lead gen partners in the market to launch campaigns with, report on campaign KPIs to assess success, iterate and create experiments, and help stakeholders in the company gain insight into lead generation performance. 

What will you be doing?


  • Ownership of operational plan to build, execute, measure, and optimise lead gen activities that deliver qualified leads to our sales teams and drive revenue
  • Design nurture and retention programs that optimise conversion rates, maximise ROI and drive a high number of MQLs to Sales
  • Work directly with Sales teams on coordinated marketing and sales activities to ensure teams work together to target best-fit accounts and turn them into customers
  • Develop deep understanding of our ideal customer profiles across segments, and how our products and services serve these profiles
  • Own deliverables across the entire lead funnel (from pre-awareness to MQL), track and optimise performance at each stage of the funnel, and create a predictable and healthy demand engine
  • Identify where and when pipeline opportunities are stalling and address them

Who are we looking for? 


  • Hands-on experience in managing an automated lead generation process using Salesforce, and excellent knowledge of all aspects of funnel management (including management of lead gen agency partners)
  • Proficiency with lead scoring and B2B buyer journeys including MQL-SQL handoffs
  • Customer-centric mindset and desire to drive excellence across prospect journey - facilitate authentic conversations and timely interactions that move prospects through funnel
  • Data-driven and result-oriented hands-on approach to demand gen, and is keen to experiment
  • Collaborator with strong cross-functional stakeholder management skills

 What’s in it for you? 

An excellent remuneration and bonus package with 28 days holiday entitlement, in addition to bank holidays and paid leave for charity projects. We offer an extensive and flexible benefits package that can be tailored to suit you and your family. From our market-leading parental leave policies through to employee discounts, retail vouchers, pension plan and share schemes we are committed to supporting you throughout your career with Vodafone. 

Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.

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