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Brand Strategy Expert

Posting Country:  Italy
Date Posted:  24-Nov-2021
Full Time / Part Time:  Full Time
Contract Type:  Permanent

At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this. 

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

Role purpose

The candidate will contribute to the definition of the brand strategy within the Brand & Advertising department

Key accountabilities and decision ownership 

•    Support in the definition of short term and long term brand strategy, closely collaborating with the Head of the department and his first line managers
•    Act as project manager of strategic/positioning projects and cross-country workstreams
•    Revise and improve governance model and planning processes among Brand & Adv, Marketing and other departments
•    Develop and manage a robust analytical reporting for brand & advertising activities, able to guarantee alignment between strategic priorities and results
•    Measure return on marketing investments, through the set-up of solid analytical models, able to support

Core competencies, knowledge and experience

•    Excellent technical skills including Microsoft Office Suite (Excel and PowerPoint)
•    Proficient English knowledge 
•    Experience in stakeholder management in complex environments
•    Strong business sense and analytical approach
•    Marketing and Advertising competences would be a strong plus

Key performance indicators

  • Brand Consideration
  • Brand Reputation


•    Solid academic background in Economics, Engineering, Management or similar

Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.