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Marketing Campaign Specialist

Posting Country:  United Kingdom
Date Posted: 
Full Time / Part Time:  Full Time
Contract Type:  Permanent

Our purpose at Vodafone is to connect for a better future. As a Global Communications Technology company, we put the customer at the heart of everything we do. We are forever challenging, pushing boundaries and discovering innovative ways to connect our customers with their digital societies.

We connect people, businesses, and communities across the globe to create the future. We earn customer loyalty, experiment, learn fast and get it done, together.

Join our journey as we connect for a better future. Ready?

Marketing Campaign Specialist


Location:   The Speechmark London, Southwark   (Full-time remote working during COVID-19)
Salary: Competitive 
Hours:   37.5 hours (Monday-Friday)




COVID-19 Notice: We are continuing recruitment and have implemented new processes that promote candidate and employee safety. As part of this we have moved to a virtual hiring and onboarding process until further notice.



Be a part of Vodafone UK Consumer where digital is at the forefront of everything we do. From the way we interact with our customers, to how we communicate in our campaigns and create data-driven propositions.




What will you be doing? 


You will be executing targeted marketing communications to the enterprise, consumer or wholesale base through SMS/Email/Outbound call utilising Vodafone's Campaign Management System – Unica.


Typically you will be responsible for over 10m outbound contacts per year aimed at acquiring new customers, driving usage and retaining customers.


You will ensure the quality of selection management process and identify data issues in order to minimise customer complaints and maximise revenue (indirectly responsible for up to £10m revenue). 


You will also be responsible for driving an increase in response rates and ROI across campaigns through targeting suggestions to campaign sponsor. As well as deliver increasing productivity levels of campaign delivery & strive for efficiencies in all aspects of campaign management.




Who are we looking for?  

•    Proficent in use of Unica or similar campaign management tool (Chordiant/Adobe Campaign/Teradata/Aprimo, etc.) 
•    Stakeholder management – work closely with commercial stakeholders in order to build & execute campaigns. Equally comfortable with technology to define requirements, support & issues. A confident & articulate communicator.
•    Good understanding of structured query language (SQL) for manipulating data from a large data warehouse 
•    Database marketing understanding – familiar with customer data sources – e.g. Billing/usage/individual & household/contextual data. Plus, understanding of statistical significance for control groups/targeting using propensity models/test & learn principles/campaign automation/Data Protection Act
•    Accurate under pressure and strong attention to detail.




What’s in it for you?

An excellent remuneration and bonus package with 28 days holiday entitlement, in addition to bank holidays and paid leave for charity projects. We offer an extensive and flexible benefits package that can be tailored to suit you and your family. From our market-leading parental leave policies through to employee discounts, retail vouchers, pension plan and share schemes we are committed to supporting you throughout your career with Vodafone.




Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.