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Digital Marketing Specialist - SEO

Posting Country:  United Kingdom
Date Posted:  17-Feb-2021
Full Time / Part Time:  Full Time
Contract Type:  Permanent

Our purpose at Vodafone is to connect for a better future. As a Global Communications Technology company, we put the customer at the heart of everything we do. We are forever challenging, pushing boundaries and discovering innovative ways to connect our customers with their digital societies.

We connect people, businesses, and communities across the globe to create the future. We earn customer loyalty, experiment, learn fast and get it done, together.

Join our journey as we connect for a better future. Ready?

Role purpose:

The Digital Marketing Specialist will be a key contributor in helping markets build their overall digital marketing strategy and it will be vital in supporting them implementing and leveraging critical tools to ensure success. The successful candidate will be a true influencer in the organisation and will help Vodafone scale its digital footprint.  

Key accountabilities and decision ownership:

Drives commercial digital marketing strategy enabled by martech/adtech/ marketing science capabilities focusing on Search engine marketing and SEO.  

Works with leading digital marketing companies (Google, Amazon, Bing) and the local markets to explore new optimisation methods towards return on advertisement spending (ROAS).  

Analyse organic search performance data and provide relevant insights and action plans around keywords, landing pages, content, competition and more 

Consult local markets to identify opportunities and develop solutions to improve performance at scale in search and other acquisition channels 

Analyse metrics for the customer acquisition journey, to inform opportunities that will drive the biggest impact to the business 

Act as a “Test & Learn Ambassador”, expands testing culture to the markets by new performance marketing scenarios 

Understand best practices in growth, proactively bringing new ideas and best practices to the team 

Core competencies, knowledge and experience:

Excellent understanding of the digital marketing ecosystem and marketing tools (including search marketing software) 

Ability to define measurement plans and analyze data to gain insights and drive business decisions 

Passion for staying current on the latest search marketing trends 

Experience on 360-degree marketing 

Strong customer focus and commercial acumen 

Excellent influencing, storytelling and stakeholder management skills  

Digital marketing consultancy background would be a plus 

Experience in Agile Ways of Working would be a plus 

Must have technical / professional qualifications: 

Bachelor degree in brand, marketing advertising or related field  

Good understanding of the “know-how” of web analytics software (Adobe, Google Analytics) 

Tested scaled campaigns by using cross channel advertising tools. (Bid Managers, Dynamic Content Optimizers, Product Feed etc.) 


Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.