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Global Digital Marketing Lead - Audience Manager

Posting Country:  United Kingdom
Date Posted:  16-Feb-2021
Full Time / Part Time:  Full Time
Contract Type:  Permanent

Our purpose at Vodafone is to connect for a better future. As a Global Communications Technology company, we put the customer at the heart of everything we do. We are forever challenging, pushing boundaries and discovering innovative ways to connect our customers with their digital societies.

We connect people, businesses, and communities across the globe to create the future. We earn customer loyalty, experiment, learn fast and get it done, together.

Join our journey as we connect for a better future. Ready?

Role purpose:

The Global Product Owner – Audience Management is responsible for driving actionable solutions from audience management platforms and our rich data. This role will be accountable for driving standardisation across the OpCos and influencing the local teams.  

The role is both hands on technical and business. If successful you will be a leading SME in your field and our many stakeholders around our markets will be looking to you to support and guide them. Equally, senior leaders around the organisation will need your help to develop strategies and frameworks to help get the most out of their technologies. 

Key accountabilities and decision ownership:  

Accountable for navigating data sets around audience management, interpreting them and turning them into actionable solutions 

Collaborate with market stakeholders, advising and influencing them in regards to programmatic management  

Responsible for driving standardized ways of working through the creation of playbooks and blueprints to be shared across the different markets 

Work closely with the markets, supporting the Big 4 markets in regards to CDP and the smaller markets on the use of legacy systems  

Provide training and support to your in-house team to encourage adoption of the platform/s 

Accountable for developing, maintaining and managing a reliable and cost-effective relationship with the third party data providers 

Core competencies, knowledge and experience: 

Strong technical skills and understanding of digital tools and technologies within Digital Marketing.  

Hands on experience of owning or being a super-user of a CDP/DMP. Previous experience with Tealium or Adobe Audience Manager an advantage. 

Excellent understanding of Identity Graphs, in order to enable a real-time comprehensive marketing profile. 

Proven record of turning insights into actionable and profitable solutions  

Expertise in identifying high-value use cases that will result in the most actionable customer profiles. 

Some experience in building and deploying out of the box Machine Learning models to drive sophisticated segmentation/targeting 

Comfortable with complexity and ambiguity, with the ability to navigate and influence complex stakeholders. 

Exceptional communication, presentation and storytelling skills  

Resilient under pressure  

Proven experience working in cross-functional teams  

Must have technical / professional qualifications:

Educated at a degree level  

Relevant work experience in audience management 

Would suit someone with experience in an agency 


Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.

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