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Customer Analytics Senior Associate Manager

Posting Country:  Turkey
Date Posted:  17-Jul-2021
Full Time / Part Time:  Full Time
Contract Type:  Permanent

At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this. 

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.


Join our journey as we connect for a better future. Ready?
We are looking for a Customer Analytics Senior Associate Manager


Our purpose at Vodafone is to connect for a better future. As a Global Communications Technology company, we put the customer at the heart of everything we do. We are forever challenging, pushing boundaries and discovering innovative ways to connect our customers with their digital societies.

We connect people, businesses, and communities across the globe to create the future. We earn customer loyalty, experiment, learn fast and get it done, together. As you can imagine, this means that we have a vibrant and diverse mix of skills and people making Vodafone a great place to work.

Role Purpose 

Our goal is to deliver towards Vodafone's vision to become a Techco. This role will play an active role in ensuring that our offers best match customers’ needs and expectations and that we provide a perfect experience. Role’s goal is to increase the revenue we generate from our customers. It’s specific role will be managing campaign operations, matching offers with right target customers and improving Vodafone’s customer analytics capabilities to next levels.

Job Responsibility

Your Place in the team

•    Provide actionable and insightful recommendations from data mining, segmentation, customer profiling and quantitative analyses with the goals of identifying acquisition, cross-sell, up-sell and retention opportunities
•    Own “1 customer” initiative to enrich CRM information
•    Deliver customer segmentation project
•    Develop analytical roadmap and ensure timely and effective delivery of predictive retention, upsell and cross-sell models
•    To manage and execute base marketing campaigns in line with company strategies to deliver take rate, value and churn targets within agreed budget and timescales; establish and maintain customer contact management
•    Ensure delivery of campaign plans in line with company strategies and key stakeholders including both BTL campaigns & lifcycle journeys
•    Allocate appropriate channels to targeted customer contacts and manage budget
•    Develop customer contact policy and supervise execution of below-the-line customer communication accordingly
•    Increase competency in the current campaign management platforms and looks for the new trends and technologies
•    Co-ordinate analytics projects in means of design, development, project management and deployment with related functions
•    Ensure regulative compliance and requirements about data governance are met and lead regulative projects when necessary

Long Description

We are looking for you if you have

•    Experience in related field (+5 years)
•    Bachelor Degree in Engineering, Maths & Statistics, master degree is a plus
•    Advanced knowledge of analytical tool (SAS Enterprise Guide/Miner, SAS Base Coding, SPSS Modeler, pl/sql)
•    Advanced knowledge of modelling techniques (propensity analysis, segmentation, time series..) 
•    Excellent command of analysis and data tools such as SAP BO, MS Access, MS Office tools
•    Excellent command of reporting and presenting with MS Office tools and soft skills
•    Project management and analytical thinking skills
•    Multi-task management                                                          
•    Ability to work under time pressure and successful delivery
•    Strong written,verbal communication skills & inter-personal skills both in Turkish and English

Get to know us

If you want to know more about us and what we do, then visit our website:

Diversity and Inclusion

At Vodafone, we embrace and welcome everyone. We believe that we can operate more successfully and effectively with diverse teams. And we can only leverage this diversity by building an inclusive culture where everyone is respected, can be themselves and strive to be their best. That way we can create a better future for our employees, our partners, the communities we work in and our customers.

Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.

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