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Marketing Campaign Analytics & Design Expert

Posting Country:  Hungary
Date Posted:  29-Jan-2021
Full Time / Part Time:  Full Time
Contract Type:  Permanent

Our purpose at Vodafone is to connect for a better future. As a Global Communications Technology company, we put the customer at the heart of everything we do. We are forever challenging, pushing boundaries and discovering innovative ways to connect our customers with their digital societies.

We connect people, businesses, and communities across the globe to create the future. We earn customer loyalty, experiment, learn fast and get it done, together.

Join our journey as we connect for a better future. Ready?

Join Vodafone Hungary and build a better tomorrow!
We are looking for a
Marketing Campaign Analytics & Design Expert 
for our Marketing Team


 

#Vodafonelife
At Vodafone we connect everybody to live a better today and build a better tomorrow. It is the future we have in our mind when we see the speed of technology development. There is so much creativity across the technology industry that the speed of change is increasing. We embrace the opportunities of the future and work proactively to make good use of technology. As you can imagine, this means that we have a vibrant and diverse mix of skills and people making Vodafone a great place to work.

 

Your place in the team

Pega Always-On-Marketing (AoM) is a marketing automation platform helping marketers orchestrate next-best-action strategies in real-time across each stage of the customer journey. It provides a single place to easily design, build, execute and optimize multi-offer and omni-channel campaigns, enabling 1:1, consistent & contextual communication with our customers.

As Marketing Campaign Analytics & Design Expert, you will be responsible for our tariff recommendation logic in Pega to ensure we are delivering the right offer to the customers at the right channel & format and at the right time. You will monitor, analyze & optimize the marketing decisioning logic for best results.

Upon joining our Always-on-Marketing Team, you will acquire a deep understanding on the marketing activities with which we are targeting our existing customer base (upsell, cross-sell, retention & loyalty activities) and you will work with the Pega Marketing platform to design & set up the appropriate business logic. 
 

You will be involved in the following tasks

  • Understand & translate incoming business requests (marketing ideas) to Always-on-Marketing terms
  • Propose possible design (business process modelling) on how a particular new marketing activity can fit into the existing always-on marketing framework
  • Deploy the new business logic or changes to existing design in the Pega platform (configure new marketing propositions, setup eligibility rules & strategies)
  • Support the testing of the new process to make sure the marketing strategy works as per expectations
  • Work together with the other members of the Always-on-Marketing team to maintain a consistent & efficient framework
  • Align with business owners & marketing managers on the requests
  • Monitor & examine the AoM activities & strategies & provide ideas for optimization (both from business & AoM performance point of view)


We are looking for you if you have

  • Degree in Business Administration, Engineering or related field 
  • Fluent written & verbal English
  • SQL development skills
     

Advantageous, but not must have:

  • Understanding of the Pega Marketing platform is an advantage
  • Has experience in Business Process Modelling
  • Experience with requirements definitions and use case modelling
  • Professional experience and knowledge of the Telco industry strongly preferred
     

 

Get to know us
If you want to know more about us and what we do, then
•    visit our website: https://careers.vodafone.com/
•    follow our career page on Facebook: www.facebook.com/VodafoneKarrier

 

Diversity and Inclusion
Vodafone is a company that values diversity. We believe that we can operate more successfully and effectively with diverse teams. Our aim is to build a culture where no one will be discriminated based on either their gender, age, cultural background or sexual identity, orientation. Vodafone is committed to support LGBT+ people at work.

 

The future is exciting. Ready?

Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.