Share this Job
Apply now »

Fixed Segment Marketing Manager

Posting Country:  Hungary
Date Posted:  17-Jul-2021
Full Time / Part Time:  Full Time
Contract Type:  Permanent

At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this. 

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

Join Vodafone Hungary and build a better tomorrow!
We are looking for a
Fixed Segment Marketing Manager 
for our Consumer Business Unit

 


#Vodafonelife
At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this.  
We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together. 
With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

 

Your place in the team
This position is responsible for the fixed only customer segment management & P&L on the core area.
Main responsibility is to manage and own segments propositions from marketing perspective. This includes setting a differentiated marketing and proposition direction, executing all inflow activities to win market share in the given segment, manage and to actively track the segments PnLs.

 

You will be involved in the following tasks
1. Own Consumer Segment Marketing Strategy
•    Create a deep understanding of the market, competitors, and opportunities through regular analysis
•    Monitor the relevant segments / sub-segments current and future needs, attitudes, and insights
•    Input the development of a long-term segment initiatives, roadmaps based on customer and commercial opportunities, and technological innovations
•    Develop yearly segment action plan and corresponding segment DB investment plan
•    Input in defining role of sales channel and desired customer experience for the segment

 

2. Implement the yearly segment action plan and roadmap from idea to GTM
•    Drive implementation of new propositions in the given segment propositions, including commercial design, business case, pricing, internal stake holder management and post-launch evaluation
•    Manage approvals through government process for the relevant segment initiatives including local & group forums. 
•    Define the GTM plan & coordinate implementation with the help of the Segment Virtual Team across the sales channels & touchpoints.
•    Develop & execute customer experience initiatives to maximize NPS. Generate insights & drivers behind NPS results. Input to Product & DigitalTeam when implementing customer journey improvement initiatives.
•    Own and drive communication consistency (primarily messaging) executed consequently on all touchpoints related to specific segment (own media, base and paid media) 
•    Input into commission and handset A&R investment plan based on consumer segment understanding and promo roadmap
•    Work closely with the A&R and Terminals GTM Manager to manage the A&R budget to maximise the growth benefit, and keeping A&R intensity under control.

3. Track segment performance/P&L
•    Provide regular analysis on  segment performance and propose improvement actions if needed
•    Liaise with other managers across the organisation (particularly in the sales and customer service functions) to ensure that marketing  activities are aligned and integrated with other parts of the business 

 

We are looking for you if you have
•    University degree (Economy, Management, Marketing )
•    Strong analytical and strategic skills combined with deep passion for customer insights
•    4+ years of experience in marketing or product marketing either in a telecom sector or with an international brand
•    Customer commitment, strong experience in working with customer insights and segmentation
•    Track record of commercial and marketing acumen translated into business success
•    Assertivity, being able to drive projects in cross-functional teams
•    Fluent English 

 

What we offer
•    Cafeteria package & annual bonus 
•    Laptop & mobile phone (with RED unlimited voice and data tariff package) 
•    100% home office opportunity, which will remain high even after the epidemiological circumstances 
•    Wellbeing program in the topics of sport, nutrition, relax and help (spiritual support) 
•    4 paid days leave/year for charity projects 
•    Other discounts (e.g. sport opportunities, eye-glass allowance) 
•    Parental policy: we offer 16 weeks fully paid leave and upon returning to work, new parents can work part-time hours for 6 months whilst being paid their full-time salary. 
•    Learning opportunities with Vodafone University and LinkedIn Learning 
•    From autumn 2022 – new green, digital headquarter that has almost zero emissions thanks to its solar panels installed to supply the building with renewable energy (11th district) 

 

Get to know us
If you want to know more about us and what we do, then
•    visit our website: https://careers.vodafone.com/
•    follow our career page on Facebook: www.facebook.com/VodafoneKarrier

 

Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. 
We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.

 

Together we can

Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.

Apply now »