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CRM Segment & Lifecycle Manager

Posting Country:  Hungary
Date Posted:  25-Nov-2021
Full Time / Part Time:  Full Time
Contract Type:  Permanent

At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this. 

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

Join Vodafone Hungary and build a better tomorrow!
We are looking for a
CRM Segment & Lifecycle Manager
for our Customer Value Management Department


 

#Vodafonelife
At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this.  
We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together. 
With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

 

 

Your place in the team
Ensure Enterprise CVM P&L targets are set, evaluated and met by initiating customer insight based disciplined commercial and value increasing activities in SOHO& SME SMALL mobile segments.

Manage Enterprise customer lifetime value, responsible for Enterprise cross- and upsell strategy, giving insights into segment base profitability; with specialfocus on existing customers value growth through cross- and up-sell activities. Person fulfilling this position has to supervise and monitor upsell and Mobile to Fixed cross-sell related campaign activities throughout the channels, and be responsible to measureresult (both in quantity and value) and build learning’s and customer insights back to ensure campaign optimization and unmatched customer experience.

You will be involved in the following tasks

  • Develop base management strategy plans and monitors base performance of Soho&SME SMALL mobile segments
    • Planning, forecasting and monitoring Base KPIs and Detailed Budget
    • Develop and Decides  activities for cross- and upsell activities
    • Determine incentive schemes
    • Recommends activities for base management  and cross- and upsell
       
  • Campaign Execution Management 
    • Decides about campaign allocation
    • Perform campaigns
    • Input product, offer and ideas to develop campaigns
       
  • Trial and improve new ways of proactive campaign initiatives
    • Develop new initiatives to close any gaps vs. detailed budget
    • Manage proactive in-life tariff optimizations
       
  • Create proper dashboard of cross- and upsell activities
    • Calculate financial effect of campaigns
    • Define typical acceptance patters
    • Measure impact of campaigns by lifecycle stages
       
  • Ensure all channels and segments are aware of campaign activities importance and their actual and planned numbers
  • Ensure commission is reflecting and supporting sales and CC staff to achieve targets
  • Responsible for financial effect of all cross- and upsell activities started by CVM

 


We are looking for you if you have
•    Customer commitment 
•    Strong commercial skills
•    Strong analytical skills
•    Strategic vision 
•    Building organizational capability
•    2+ years Marketing experience in the telecommunication industry is an advance, FMCG or other service industry experience is an advantage
•    Experience of strategic planning/marketing planning or strategic consulting experience highly desirable
•    Experience with managing the P&L is desirable
•    A good 1st degree is mandatory
•    Fluent English is mandatory

 

What we offer
•    Cafeteria package & annual bonus 
•    Laptop & mobile phone (with RED unlimited voice and data tariff package) 
•    100% home office opportunity, which will remain high even after the epidemiological circumstances 
•    Wellbeing program in the topics of sport, nutrition, relax and help (spiritual support) 
•    4 paid days leave/year for charity projects 
•    Other discounts (e.g. sport opportunities, eye-glass allowance) 
•    Parental policy: we offer 16 weeks fully paid leave and upon returning to work, new parents can work part-time hours for 6 months whilst being paid their full-time salary. 
•    Learning opportunities with Vodafone University and LinkedIn Learning 
•    From autumn 2022 – new green, digital headquarter that has almost zero emissions thanks to its solar panels installed to supply the building with renewable energy (11th district) 

 

Get to know us
If you want to know more about us and what we do, then
•    visit our website: https://careers.vodafone.com/
•    follow our career page on Facebook: www.facebook.com/VodafoneKarrier

 

Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. 
We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.

#vodafonehu

Together we can

Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.