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Digital Marketing Automation & Measurement Expert

Posting Country:  Hungary
Date Posted: 
Full Time / Part Time:  Full Time
Contract Type:  Permanent

Our purpose at Vodafone is to connect for a better future. As a Global Communications Technology company, we put the customer at the heart of everything we do. We are forever challenging, pushing boundaries and discovering innovative ways to connect our customers with their digital societies.

We connect people, businesses, and communities across the globe to create the future. We earn customer loyalty, experiment, learn fast and get it done, together.

Join our journey as we connect for a better future. Ready?

Join Vodafone Hungary and build a better tomorrow!
We are looking for a
Digital Marketing Automation & Measurement Expert 
for our Consumer Business Unit


#Vodafonelife

 

At Vodafone we connect everybody to live a better today and build a better tomorrow. It is the future we have in our mind when we see the speed of technology development. There is so much creativity across the technology industry that the speed of change is increasing. We embrace the opportunities of the future and work proactively to make good use of technology. As you can imagine, this means that we have a vibrant and diverse mix of skills and people making Vodafone a great place to work.

 

Your place in the team

 

The main responsibility of the role is to improve ecommerce performance by understanding and optimizing onsite customer journeys. This person is responsible for operating all digital analytics and data management tool to support and execute data driven decisions: Digital Analytics, Onsite personalization and A/B testing, Data Management Platform, CRO. The main goal of this role is to extract insights, improve onsite conversion rate and create better customer experience through personalised content and automatized processes.

 

You will be involved in the following tasks

 

•    Leverage various tools to define onsite optimization, personalization and analytics needs/development: Adobe Analytics, Adobe Target, Adobe Audience Manager, Hotjar, Google Analytics, Webshop backen reports, DWH sales reports,
•    Monitor, and analyze results and provide insight on site performance based on different KPIs
•    A/B testing and optimization of onsite journeys/placements 
•    Creating deep analytic reports through click maps, heatmaps, scrollmaps, session recording etc
•    Suggest improvements to onsite journeys, personalisation possibilities
•    Work with other team members and third parties to find innovative and new ways to improve webshop order conversion rate
•    Digital reporting based on analytic tools

 

We are looking for you if you have

 

•    2+ year experience in Digital analytics  (Google Analytics or similar)
•    Good understanding of digital marketing technologies (ad tracking codes implementation, retargeting strategies, onsite personalization capabilities, digital audience management)
•    Strong analytical, problem solving and commercial skills
•    Fluent English
•    Strong negotiation skills and ability to maintain effective relationships
•    Passion for quality and for best execution is also essential

Optional/Desirable:
•    Experience with additional analytics or A/B testing tools  (Hotjar, VWO, CrazyEgg etc)
•    Understanding of tag manager tools (Google Tag Manager, Tealium or similar)
•    Experience with Adobe Marketing Cloud
•    Experience with data management platforms
•    Experience with any deep analytics tools  (Hotjar, VWO, CrazyEgg etc)
•    Experience with any data visualization tool (Microsoft PowerBI, SAP Lumira, Tableau, Google Data Studio etc)
•    Experience in PPC campaign management (Google Ads, Facebook)
•    HTML skills is an advantage

 

Get to know us

 

If you want to know more about us and what we do, then
•    visit our website: https://careers.vodafone.com/
•    follow our career page on Facebook: www.facebook.com/VodafoneKarrier

 

Diversity and Inclusion

 

Vodafone is a company that values diversity. We believe that we can operate more successfully and effectively with diverse teams. Our aim is to build a culture where no one will be discriminated based on either their gender, age, cultural background or sexual identity, orientation. Vodafone is committed to support LGBT+ people at work.

 

The future is exciting. Ready?
 

Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.