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Digital Insights Lead (Maternity cover)

Posting Country:  Romania
Date Posted:  09-May-2021
Full Time / Part Time:  Full Time
Contract Type:  Fixed term contract with work from home stipulatio

At Vodafone, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it's our human spirit, together with technology, that empowers us to achieve this. 

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.


The Marketing Insights Lead is responsible for conducting effective primary and secondary marketing research and insights to deliver against the marketing strategy. Responsibilities include using multiple data sets (for example, customer, campaign, and content data) and bringing together digital insights and advanced analytics to drive actionable insights that meet business objectives.

Job Responsibility

​How would you like to work in one of the most stable industry of the moment, while being part of an awesome company? Join the Vodafone spirit!

Working at Vodafone is all about helping people to benefit from the new technology and innovations. We believe being different is good. We can only leverage this diversity by building an inclusive culture where everyone is respected, can be themselves and strive to be their best.

What will yo do:
Implement brand research programs by:

  • Support brand strategy and positioning with insights leveraging various tools and analyses.
  • Develop project plans & ensure cross-functional communication with all involved groups (agencies & internal stakeholders).
  • Propose actions developed to influence performance in key areas relative to projects conducted.
  • Manage allocated budgets per projects.

Digital Innovation

  • Develop an Insight Roadmap for Digital Area.
  • Support Vodafone Brand Positioning in Digital.
  • Assess & Improve Digital Touchpoints.
  • Support the improvement of the processes & activities by monitoring trends cross-categories and preparing regular reports with recommendations to management and stakeholders.
  • Manage the allocated budgets per projects.

Generate insights:

  • Integrate multiple digital sources to drive better customer understanding highlighting pain points, opportunities for Vodafone brand or any relevant insights.
  • Monitor, assess and use the developments tools/methodologies/best practices (other Vodafone countries, digital, research industry and other categories).

Link insights with business

  • Link Insights cross-functionally (how it is relevant for Digital/Product/Segment/Brand). Link with strategy. Think Omni-channel.
  • Cross-check & enhance with other Customer findings & Base & Big Data.

Drive action

  • Set up forums for sharing and common understanding and follow up on key Insights for various teams.
    Proposal of actions developed to influence performance in key areas relative to projects conducted.

Sounds challenging? We have some extra benefits for you:

  • Work from Home – You can get to work remotely from anywhere you choose couple of days per week.
  • Dedicated employee phone subscription
  • Annual Company Bonus
  • Ongoing Education – we continuously invest in you to ensure you have everything needed to excel
  • Meal Tickets
  • Private Health Insurance
  • Private Life Insurance.



Modern Marketing Leadership
Data Analytics and Insights
Understanding Customers and Developing Insight

Vodafone is committed to attracting, developing and retaining the very best people by offering a motivating and inclusive workplace in which talent is truly recognised and rewarded. We are committed to promoting Inclusion for All with the belief that diversity plays an important role in the success of our business. We actively encourage everyone to consider becoming a part of our journey.

Apply now »