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Senior Specialist:social Media Marketin

Posting Country:  South Africa
Date Posted: 
Full Time / Part Time:  Full Time
Contract Type:  Permanent

Joining Vodacom is more than a job, what we do matters. We don’t just carry minutes, texts and data – we carry people’s lives. And that’s a huge responsibility. If you think for a minute about the people you rely on…the likelihood is they rely on us.

Customers are at the heart of everything we do and we want to make a difference to the lives of our customers, and the communities in which we live and work. We support our people to give something back to the causes that mean the most to them through helping them give time and money to the charities they love.

And what’s it like to work here? We have created an environment where you can look forward to coming to work and are empowered to be at your best. We offer flexibility in how you work that helps you do your job in a way that suits you, opportunities to help you grow and progress throughout your career and a choice of benefits to suit your lifestyle.

Role Purpose

The G band Senior Specialist: Social Media Marketing role based within Consumer Business Unit.


The Senior Specialist for Social Media Marketing is responsible for contributing to and implementing the social media content and service strategy. The role will be primarily responsible for social media community management and service, including customer experience and reporting.  Effective management of the various social media elements will ensure delivery, driving digital engagement, self-service adoption and sales conversions. The function plays a primary role in driving the optimisation of the overall behavioural measurement score (BMS) for brand consideration, digital channel experience (TNPS), digital service (social devotion), as well as revenue generated through digital channels and associated cost savings.

Your responsibilities will include:

Ensure effective strategies and tactics are in place to encourage community engagement across all Vodacom social media platforms and develop escalation systems that alert social media managers and teams, as well as senior business stakeholders, around impending reputational crises situations.
Collaborate with, brief and guide the social media customer service teams to ensure the correct behaviour and performance to support business and marketing objectives
Ability to conceptualise and enhance customer experience across the entire digital journey, with strong focus on improving digital customer service touch points
Drive breakthrough social marketing innovation 
Provide inspirational leadership and coaching across the Vodacom organisation, as well as external partners and agencies to enable delivery of social service brand and commercial outcomes

The ideal candidate for this role will have:

3 year Business related Degree or National Diploma essential
Social media and content marketing principles and concepts, including ORM reporting and tools
Community management and digital customer service knowledge and concepts, including metrics and social service tools
Driving commercial & operational targets for the social content domain – sales, revenue, profitability, user experience quality measures, adoption of the products and services
Capable of working in a complex organisation and able to build strong relationships and credibility with multiple levels both internally and externally

Closing date for Applications: 27 May 2020 

The base location for this role is, Midrand, Vodacom Campus
The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply.
Vodacom is committed to an organisational culture that recognises, appreciates and values diversity & inclusion. 


Commitment from Vodacom

Vodacom is committed to attracting, developing and retaining the very best people by offering a flexible, motivating and inclusive workplace in which talent is truly recognized, developed and rewarded. We believe that diversity plays an important role in the success of our business and we are committed to creating an inclusive work environment which respects, values, celebrates and makes the most of people’s individual differences - we are not only multinational but multicultural too. At Vodacom you will have access to our excellent flexible benefits programme that you would expect from any global company.